WILLANYONEBEBIGenoughtofillMichaelJordan\'ssize-13Nikes?Nike Online Store Coupons That\'snotjustaquestionfortheNBA, butalsoforNikeandthecompaniesthatrelyonJordan--andotherathletes--toselltheirshoes, clothes, carsandburgers. Indollarterms, Jordanwasevenmoresuccessfulasacorporatespokesman($45millionin1998)thanhewasonthebasketballcourt($35million). He\'snotgoingtodisappearnowthathe\'swalkedawayfromsports. Butexpertssaythataretiredathlete--evenJordan--can\'tcompetewithaguywho\'sstillwinningchampionships. Withthesports-marketingbusinessalreadyinaslump, theremaybenoheirstoAirJordan. Andhowcouldtherebe? \"\"He\'sthemostamazingendorserever, \'\'saysRickBurton, directorofthesports-marketingcenterattheUniversityofOregon. \"\"He\'shandsome, articulate, classy. Hehadapuritytohisperformanceoncourtandoff. It\'shardtofindtheperfectcelebritythesedays. \'\'Inadditiontomovingsneakersandbasketballs, JordanmademillionsfornonsportsbusinesseslikeMCI/WorldcomandMcDonald\'s. Thatsuccesschangedthewaycompanieslookatathletes:GeorgeForemansellsmufflers. MartinaHingispushesshampoo. African-Americansbenefitedtoo. \"\"Hehelpedadvertisersbecomecolorblind, \'\'saysBobWilliams, presidentofBurnsSportsCelebrityService. \"\"Godownthelistofthetop10endorsers:TigerWoods, GrantHill, ShaquilleO\'Neal. It\'sdominatedbyblackathletes. \'\'Butthey\'resecond-stringpitchmencomparedwithJordan. TigerWoods, No. 2inendorsements, earnsonlyabouthalfwhatJordandoes(andhisgolfclothesaren\'tflyingoutofstores). Philadelphia\'sAllenIversonhasa$5millionReebokcontractandthebest-sellingbasketballshoesonthemarket, butsaleshaveslowed. Sincetheirhome-runderby, MarkMcGwireandSammySosahavesignedonly$2millioninendorsementdeals--combined. Infact, salesofshirts, shoesandotherproductsbearingathletes\'namesfell8percentlastyear, thoughit\'sstilla$12. 6billionindustry. Whatgives? TheNBAlockouthasn\'thelped. InJuly, ReebokpareditsNBAendorsementrosterfrom70playerstoaboutadozen(O\'Nealwasamongthosedropped). ButDallasCowboyEmmittSmithwasaxed, too. AtNike, wherenetincomewasdown49. 8percentin1998, chairmanPhilKnightblames\"\"sportsnegativism, \'\'suchasLatrellSprewell\'scoach-chokingincident, forhurtingbusiness. (Badboysareeverymarketer\'snightmare. )Otherssayhip-hopstarslikeLLCoolJandPuffyCombssetstylesnow. \"\"Thefashionwheelhasturned, \'\'saysBrianMurphy, publisheroftheSportsMarketingLetter. \"\"We\'reinanerathat\'scomingtoanend. \'\'JustaskanyBullsfan. GetNewsweekonyourTablet